9.6.2 Promotion

By this stage, the NHRI should have issued its basic publications, and developed a publication programme for annual and special reports. In addition, a strong communications plan can ensure that the media are aware of and engaged with the NHRI's work.

Some basic indicators at this stage include:

• Promotion / education staff are in place, trained and have the necessary tools.
• Annual reports are issued on time and provide a comprehensive overview of the NHRI's work.
• Publications in general are available in the major national languages, and are accessible to people with disabilities (large print versions, for example).
• The NHRI undertakes public education and awareness campaigns on key issues affecting the country.
• The NHRI has a policy on communications with the media and standard media protocols.
• The results of monitoring work are published and accessible.
• Local and regional outreach should be taking place, suing not only traditional media but also popular education tools like music, dance, theatre, sports and other strategies to bring people together and communicate messages about human rights in an accessible manner.

Moving into the formal education sector will normally receive more focused attention at this stage: NHRIs frequently work in collaboration with education departments and the governments develop curricula that are taught in primary and then secondary schools. This is an intensive and advanced project for NHRIs, but obviously is something that requires significant research and support from many actors.

Finally, targeted education and training of government public servants, as well as the police and the army, should become standard features of training programs offered by the NHRI at this stage.